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Private Label

Private Label by definition: Products which are manufactured by one company, but marketed under another company's brand. Sounds simple, and great news, with Private Label Supplement it is. There are many benefits by using a Private Label Manufacturer (synonymous term with Contract Manufacturer).  A major benefit of using Private Label Supplement as your Supplement and Vitamin Private Label Manufacturer is freeing up your companies time to focus on marketing and sales and not worry about production and manufacturing.

Most common private label supplement brands are “store brands” in vitamin stores, food retailers and even department stores. They are designed to compete against branded products, offering customers a cheaper alternative to national brands. Though the public generally used to see them as low-cost imitations of branded supplement products, Private Label Supplement has overcome this reputation and achieved significant growth in recent years, particularly in Nutraceutical private label manufacturing segment including vitamins, nutritional supplements, sports nutrition, skincare, Vitamin C Serums, Hyaluronic Acid Product Lines, pet supplements, antioxidants, herbs, amino acids, probiotics, cleanses, multivitamins, fish oils, softgels, liquids and we specialize in custom formulas.

Private labeling your own supplements saves time, money, and effort. By purchasing a private label solution, you have a custom product to offer to your clients.  You preserve the flexibility to set your own prices, you are able to offer quality product at lower prices to compete against major brands.  This protects your margins while increasing your sales and profits.

Key Benefits of Private Label Supplement Include:

  • Ability to market our advanced supplements as your own.
  • Opportunity to easily enhance your company's image and expand your product range.
  • Saves you time, money and energy as compared to product development from scratch.
  • Unlimited customization options and highest manufacturing standards.
  • Gain consumer credibility and loyalty as the product has your name on it.
  • Flexibility in setting your own prices.
  • Lower product costs and higher margins for private label buyers.
  • Final product can be sold at significantly lower prices than national brands.
  • Customize your entire production from conception, formulation, packaging, label design, to delivery.
  • Our extensive experience minimizes your risk.

Impact of Private Label Supplement

Brand Loyalty

National brands are sold all over, so there's no real sense of brand loyalty in terms of where consumers buy them. Private labeling is unique and you control the distribution which cultivates a sense of brand loyalty and keeps your customer coming back to you. Consumers now seriously consider private labels as acceptable alternatives to national brands. You can capitalize on this shift in public perception by offering your quality private label supplement products, creating brand loyalty as your products are only sold by you.  Positioning your brand with a significant advantage over your competitors who only carry brand name products which do not offer exclusive distribtution or a reason to come back to you.

Lower Prices and Higher Margins

Private label goods are generally less expensive to produce than branded goods, due to the lack of advertising and marketing expenses on the manufacturer’s side. You are able to purchase private label goods for much less than you would pay for comparable branded products. The cost difference is usually large enough allowing you to offer customers lower prices while still making higher profit margins. Lower prices are enticing to customers and increase your credibility. Your success will establish your product as a brand, marketing your private label products as alternatives to national brands and will ultimately lead you to higher profits.

Search our list of Stock Private Label Formulas inlcuding over 900 formuals with 1,500 variations to market the products based on their multiple nutritional benefits.