Creating a private label supplement line is a proven way to build your business footprint and extend your influence. These product lines will help you generate more income for your business as well as help you build brand loyalty in ways that you may not have foreseen before.
To get started there is a lot to think about. Choosing the right product formulas for your line. Deciding on a focus and target market. Trying to understand the manufacturing process. Figuring out distribution. When combined, all of these can take your eye off of something very crucial to the success of your private label supplement line: your product’s label.
Labeling is extremely important. It is what grabs the attention of your target consumer, gets them to engage with your brand, informs them of your product line and persuades them to make that all-important purchase. Who wants to buy a bland bottle or packet off the shelf? Consumers yearn for products that appeal to the emotional aspects of the purchasing process – not just spelling things out in black and white. It takes more than a clever brand name to get consumers engaged – it takes creative labeling.
Our Creative Team at Private Label Supplement understands this process completely. Every day we meet aspiring professionals who we help fully realize their dreams of creating their supplement line and work with them on coming up with eye-catching product labels that make their products best-sellers on Amazon and beyond.
But what elements go into an outstanding label design? Let me tell you, more than you might think. You need to globally look at your product. Dissect it from different angles. Start by asking yourself the following questions:
What Would Make My Brand Compelling?
An obvious starting point is to take a look at your logo, your website (if you are developing it), your related imagery, and the psychology of colors. Do you feel like these are creating the correct perception for your product? Your label needs to grab the audience and make the emotional connection that is necessary for purchase.
How is my Product Description Going to Read?
Benefits are key in getting consumers engaged with your product. What is the number one benefit that you believe people will get from using your product? Are there more than one? Not adding the direct benefits to consumers to your label is a major misstep as long as you follow the FDA Labeling Guidelines and our team is highly trained and can show you how to accomplish this.
What’s Your USP – Unique Selling Proposition?
Your USP lives on the center panel of your label. Your USP is what sets you apart from your competition. What makes you unique? Is it your formulation? Is it your approach to marketing? Is it your ingredients? Is it a hyper-focus on consumer well-being? Can this be summed up in a tagline? Your USP is a must for your label.
What Do Your Direct Competitors’ Labels Look Like?
While you want to remain unique and true to your mission, it is useful to see what superstar or top-selling brands in your category are doing with their labels. While of course you don’t want to copy this exactly, it is wise to see what recipe they all have in common and see if you can bring a similar element of this to your label. To live next to these on the shelf, you need to look like you belong.
These questions will get you started on the road to creating your perfect label. Of course when designing your label, having a team on your side can be vital. At Private Label Supplement, our talented team specializes in Labeling Creative Services. Our design team is FDA Labeling Guideline trained. We help our Clients make sure they are in compliance with the FDA Labeling Guidelines while maintaining a creative look. Your input is also invaluable to this process.
It is also important to mention that the manufacturer has a 50% responsibility for label compliance and we take care of obtaining that approval prior to labels going to print (after our Client has approved the label). Not to mention that we print the highest quality labels in the industry. We create and professionally print over 98% of all Client labels to ensure their finished goods meet or exceed their promised delivery dates. This way, you can focus on what you do best; sell and market your products.
Want to get started? Reach out – my team would be happy to explain this service in more detail. Call 855-209-0225 (US Press 2 for Sales) – my team is looking forward to helping you with all of your labeling needs today.
Also – did you know that we can turn around labels from door-to-door in 3 days to a week? Most printers take a minimum of 2 weeks to print.
All my best,
Stefani Thionnet
Stay focused and never give up!
