So you have made the decision to extend your private label pet supplement line. Or perhaps you are deciding to launch your very first private label pet supplement. Either way – well done. Taking a bite (figuratively) out of this exponentially growing market is a wise decision. At Private Label Supplement, my team and I are helping our Clients everyday launch and grow their existing pet supplement lines with great levels of success.
But success can be elusive without a couple of important things. Two pillars of success for our pet supplement Clients are branding and marketing. While to many these can mean the same thing, if you want to be successful in the pet supplement industry it is important to understand the vital differences and how branding and marketing relate to your company as a whole.
To get started with these pillars, you need to seriously think about specific elements of your company, your supplement line, and what it stands for. Ask yourself:
What identifies my line of supplements?
What makes my pet supplement line stand out from the competition?
What benefits does my pet supplement offer my customers?
Who is the target audience for my supplements?
Now, I am expecting you to answer those questions honestly. If you don’t have a quick answer to a specific question, don’t worry. This branding exercise is an important step, so take some extra time and dive into it in more detail. This short question and answer process will help you identify areas of your branded identity that you may overlook. And the problem with that is when it comes to marketing, overlooked items can be expensive to add later. This is why we advise our Clients at Private Label Supplement to take their time and really understand their branded identity before moving into the manufacturing process. We have seen people do this at other companies, and it can be more expensive than you can imagine. You want to be sure when you push the “manufacturing button” and begin, you have all of your ducks in a row.
So as you can see, the answers to these questions will help you start fleshing out your brand, including your brand name, slogan, graphics, logos, and much more. While this may seem simplistic, it is a common step that is not given the right level of gravitas. Without this step, it is costly to move into marketing.
Once you have your branding solidified, it is time to move into letting the world know about your line of private label pet supplements. Marketing gathers your branded content and data, and launches it into action. A good marketing strategy ensures that the branding you spent all this time on is seen by your specific targeted demographic. Marketing can be just as creative as the branding process, but it also requires analysis and know how. This will help you determine if your private label pet supplement brand has made an impact or not.
As you can see, while marketing and branding are very different animals, they are symbiotic in the way that it helps you engage with your pet product line’s customers. One cannot thrive without the other and both contribute to your success. Depending on the level of support and expertise that you have in-house, many times it is crucial to find a trusted partner to help you with your marketing and branding so that you can focus on what you do best: focus on selling through your private label products.
And we can help you with the entire process.
At Private Label Supplement, we help our Clients succeed by incorporating up to 12 different niche marketing specialists to properly market your product on the World Wide Web. Because our Clients’ individual missions matter to us, we ensure that they have a unique identity and strategy for delivering their mission.
Get in touch today with our team at Private Label Supplement. Call 855-209-0225 (US Press 2 for Sales) and let us help you get started with helping you not only develop your brand and marketing strategy, choose the best selection of products, we work hand in hand during the Creative Process and once we get started with production, you get to take a breather, and let us do the heavy lifting for you. If there’s a hold up, we will communicate with you immediately to find solutions. I promise you that.
All my best,
Stefani Thionnet
Stay focused and never give up!
