Curcumin has slowly been working its way up the supplement superstar ladder and now looks poised to receive due recognition. With increasing interest from both scientists and consumers in the past few years, it is fast approaching celebrity status. If you’re unaware of this trend and are wondering what all the fuss is about, the following article will reveal why Curcumin is a highly prized and very successful supplement.
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Contact our Sales Manager Sarah at 855-209-0225 ext. 1009
or at sarah@privatelabelsupplement.com.
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Curcumin’s use and benefits
A plant of the Ginger family and the main source of Curcumin – its principal curcuminoid compound – Turmeric has been used for thousands of years in South and Southeast Asia. It is the root of the Turmeric plant which is traditionally gathered, used fresh or processed (boiled, dried and ground) and made into a spice. Curcumin is also what imparts the deep orange-yellow hue to Turmeric powder (sometimes mistakenly referred to as curry), long a component of Indian cuisine, Ayurvedic medicine and used as a dyeing agent.
In the Ayurvedic system, Turmeric has been praised for its strong anti-inflammatory, antioxidant, antibacterial and antiseptic properties. Often prescribed for gastrointestinal, skin and liver conditions and a variety of sores, it is a central ingredient in this traditional branch of medicine. And due to its many supposed benefits, modern science is also extensively testing Turmeric in relation to Alzheimer’s, arthritis, diabetes, various cancers and other ailments. And more and more results of clinical tests (and almost 3,000 pre-clinical papers to date) now cite Curcumin as offering protection against the above ailments.
Curcumin supplements – sale and marketing
Following growing scientific evidence, the supplement industry has also come to test and develop high-quality Curcumin extracts. These are designed to make the compound more easily absorbed (bioavailable) by the body and more soluble (because of its strong tendency to self-aggregate), maximizing its many health-benefits. Trademarked products such as C3® and BioPerine®, also offered by Private Label Supplement, tackle bioavailability and solubility in a number of ways and are among the top Curcumin supplements currently available on the market.
Due to the attention given to Curcumin by Dr. Oz, as well as a number of other authorities in the field, the past few years have seen a major upswing in the production, development and demand for Curcumin supplements. This has created a niche in the supplement market that offers great marketing potential, as interest in Curcumin supplements keeps growing. Retailers of such supplements therefore have a good opportunity to reach out to a very wide audience if they advertise these supplements properly.
It must be noted, however, that when presenting Curcumin, its health benefits must be communicated carefully so as not to over-step the regulatory line. Even though so many studies have revealed Curcumin’s amazing properties, regulations still require labels to be very precise. In no way may they state uncorroborated information. Therefore, in order to avoid penalties, promoting Curcumin could be done by offering your products for their bioavailability, solubility, sourcing and potential benefits, rather than overstating its effects. Such marketing efforts will further raise consumers’ awareness that supplements are constantly being developed to meet increasing demand for high-quality and efficient supplementation.
Get yours today 
Curcumin supplements have been called the ‘new Omega-3’. Their popularity is growing by the minute and, due to high demand, supplies of quality Curcumin supplements are limited. As a leader in the field, Private Label Supplement offers both C3® and BioPerine® as well as its own highly successful Turmeric Curcumin Complex stock formula. Order today and you certainly will not regret offering this supplement to your customers. If you have any questions, or would like to get a quote, contact our Sales Manager Sarah at 855-209-0225 ext. 1009 or at sarah@privatelabelsupplement.com.
All my best,
Stefani Thionnet
Stay focused and never give up!
